About Americano mondays
Americano Mondays is an ongoing photo + film and interview platform founded by Los Angeles based photographer Jeff Newton.
Having worked as a barista in the early years of my career, I fell in love with the community of independent spirits that are often found within the walls of a cafe. From being married in one (yes, we really did get married at a coffee shop) to have numerous life affirming conversations with friends and strangers. To just straight up locking myself away in a corner of a cafe and journaling for hours on end. Coffee culture has been a constant in my life.
I began documenting my coffee adventures around mid 2012. I was going through a transnational period in my commercial photography career after making the move to Los Angles in August 2010 and needed to be reminded of my love for photography as a craft within itself. And not just when clients came calling.
In deciding on what on a personal project, I gave myself two rules: 1. My subject matter needed to be easily accessible and 2. I would keep it simple by only allowing myself to use natural light and carry 1 camera and 2 prime lenses (35mm, 50mm). From that, and seeing as a some friends of mine owned some of the coffee shops that I was already hanging out in, it made perfect sense to focus my lens on coffee.
This was long before the idea of a coffee table book or a stand along site had crossed my mind. I had initially hoped to upload one post a week to an archived photo blog of my visits to coffee shops. I was planning on doing it weekly so I figured it would make sense to do it at the beginning of the week. And since I was only drinking Americano’s at that time…hence, Americano Mondays came to be.
I’m writing this in the final weeks of 2018 and I’ve officially been working on this once small, side project for over six years now. It’s crazy to think that it’s been that long. we’ve had two children along the way - my commercial career has But along the way it has morphed into a body of work that I would have never created if not for this platform. Beyond the work that I’ve created, it’s the community that I’ve been welcomed into that has truly given me fulfillment.